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4 Content API Use Cases from Leading Furniture Brands

4 Content API Use Cases from Leading Furniture Brands

Winning consumer trust is the first step towards e-commerce conversion. When it comes to the online world, images, videos and textual content for products play a big role. According to a recent study by Salsify products with more images and video convert more, even if the products have more features than the shopper needs and cost more.

It's the quality that matters

However, it’s not only about quantity. Bad images can do more harm than good. That’s one of the main reasons why more companies are deciding to use CGI images for e-commerce websites and marketing campaigns (both online and offline).

This is especially true for the furniture industry. Having in mind that furniture is a big ticket item and customers need more time to make a buying decision, visuals are vital for success. Brands and retailers are well aware of that fact. It’s no surprise that 75% of images in furniture catalogs are CGI.

CGI product images are more versatile

People that have organized product photoshoots for a marketing campaign know the struggle and the effort needed to get appealing visuals. With CGI images companies have the freedom to pick different backgrounds, locations, decorations and much more. Plus you can get thousands of colors, angles, textures, and finishes without moving your products from the warehouse.

Time to rethink your marketing

Along with 360 spin and 4K HD Zoom, the Cylindo Platform comes with smart content tools for high-quality product images that can be distributed anywhere. You can elevate your omnichannel marketing game with photo-realistic visuals for any screen or media platform.

With Cylindo Content API you can:

  • Customize product images in any size, angle, and configuration at scale - there are endless possibilities using your own personal visual library.
  • Make marketing campaigns a breeze - HD product images for your next email campaign, social media posts and ads are just a few clicks away.
  • Deliver tailored shopping experience - Allow shoppers to download an image or save their specifications of your products as a PDF. They will come back soon!


See your visuals come to life

This solution can help you maximize the merchandising potential of your online shop and deliver killer marketing campaigns with photorealistic visuals.

Don't just take our word for it - read some of the use cases from our clients.

1. Interior Define automates product image delivery across digital environments

Have you ever wondered how to create a consistent end-to-end shopping experience for your customers? The US-based e-tailer Interior Define uses Cylindo Platform for all of their product visualization needs. From the first click to the “Add to Cart” button. How? They leverage visual assets for different interfaces and platforms with the Content API.

Interior Define uses Cylindo’s Content API for product feed and shopping cart thumb visuals

Interior Define uses Cylindo’s Content API for product feed and cart thumb visuals

Imagine having photorealistic visuals from each product at each touch point of the customer journey. Users will see the product they like in the product feed while browsing, on the product page with the 360 spin and 4K zoom feature, and later as cart thumbnail when they click the checkout option. Using superior visuals helps companies reassure customers that they are making the right choice.

Cylindo’s Content API enables you to dynamically deliver high-quality visuals for your product listing pages, cart thumbs and meta images. With just a few development hours, you will be able to create a seamless browsing and checkout experience.

2. Exemplis creates bespoke product catalogs with photorealistic visuals

Forget about studio photography, lighting, retouching and numerous limitations due to complex transportation and logistics issues. With Cylindo’s Content API you can open up a world of possibilities. One of the biggest contract furniture companies, Exemplis, uses Cylindo’s Platform to get photorealistic visuals for bespoke product catalogs. No more fabric, color, and angle limitations. Now you can feature an unlimited number of configurations with world-class quality.


Save time and resources by getting superior quality visuals for winning marketing campaigns in just a few clicks. Content Managers love this option. Inside a specific dashboard in Cylindo's CMS, they are able to pick a product configuration, angle, color, format (JPEG or PNG) and resolution. It’s as simple as that - ready to download.

Exemplis uses Content API for bespoke catalog visuals, like this one of the Archibald Chair

Exemplis uses Content API for bespoke catalog visuals


3. Ethan Allen unifies the shopping experience on Amazon

Creating a unified shopping experience becomes harder as the number of consumer touchpoints increases by the day. However, this should still be one of the top priorities for furniture companies. One of the Top 100 US furniture retailers, Ethan Allen recognized this pain point and found a smart solution.

They created a consistent shopping experience by not only leveraging visual assets in their own e-commerce store, but also on other selling platforms like Amazon.

Ethan Allen uses photorealistic visuals from the Content API for their Amazon product pages

Ethan Allen uses photorealistic visuals from the Content API for their Amazon product pages


4. Exemplis lets customers save a full product specification

The process of buying furniture can last from a few weeks to a few months. Customers want to make sure that they pick the best product, something that will fit their interior style and something that they will use for a long time.

Giving your customers the possibility to download an image or save a PDF of a full specification of your product will remind them to come back when they are ready to make the final decision.

The Californian office seating brand Sit On It, from Exemplis, lets customers design their dream chair with just a few clicks thanks to their user-friendly Chairbuilder®. Apart from the quadrillion configurations, the 360 spin and the 4K zoom supported by the Cylindo Platform, Exemplis integrates the Content API with their product configurator to enable customers to save a specific product configuration.

visual content

Exemplis gives their customers an opportunity to save a full specification of the product

Like these results?

Well, we’ve only scratched the surface. With Cylindo Content API the possibilities are endless.

From product feeds, cart thumbs, visuals for email campaigns, social media posts and PR articles, to marketing collateral, AR assets, Save to PDF/Download image - we are ready to help you utilize the Content API to its fullest potential.

Ready to explore more use cases and learn how you can save 100s of hours by automating the processes?

Take full creative control of your visual content
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About Author

Biljana Vidojevic
Biljana Vidojevic

Content creator. The person behind the Cylindo blog. Excited about the future of technology and retail.

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