TL;DR: The same 3D asset that powers your website configurator powers your sales rep's iPad and your dealer portal. Manufacturers who deploy Cylindo across in-store, trade, and online channels from one verified source eliminate version drift, equip their dealer networks, and convert specification decisions that used to require a physical sample.
Picture this. A manufacturer's sales rep walks into a dealer showroom on a Saturday morning with a swatch book and a printed catalog. The customer arrives having already configured the product online the night before, chosen their preferred fabric, and pulled up an AR preview on their phone. The rep, working from static images and physical samples, is now catching up to a shopper who is meaningfully ahead of the tools in front of them.
Traditional B2B sales tools are slow, expensive, and disconnected from the digital experience shoppers arrive with. Physical samples require stocking, shipping, and refreshing. Printed spec sheets go out of date the moment a fabric is discontinued or a new configuration launches. Static renders can only show the specific angles and combinations they were built for. Every one of those constraints puts the rep at a structural disadvantage in a conversation that has already moved past what they can respond to.
The opportunity is straightforward. Equip sales reps, trade buyers, and dealer partners with the same interactive tools the brand's website offers, drawn from the same verified 3D asset library. One source of truth. Every channel. No version drift between what the shopper saw online and what the rep can show them at the point of sale.
The first B2B use case is the in-store iPad configurator. The sales associate and the shopper co-configure the product together in real time, using the same configurator that runs on the manufacturer's website but deployed to a tablet or showroom kiosk. The shopper can watch their configuration take shape at the same fidelity they experienced online, in the same interface they were already familiar with when they walked through the door.
The operational value on the manufacturer's side: every configuration option becomes available in the showroom without stocking every physical variant. The endless aisle model that DTC brands have used online for the last decade applies inside the physical showroom the moment the same configurator lives on a tablet the rep is holding. Fabric options, leg finishes, modular arrangements, and dimensional variants can all be walked through in a single conversation, without triggering a warehouse pull or a follow-up meeting to review missing samples.
Saved configurations pass directly to checkout or through to the dealer's ordering system, so the visual decision the customer made in the showroom flows to the order without a manual translation step in between.
FEST Amsterdam illustrates the trade partner extension of the same use case. The brand equips its B2B partners with brand-consistent GIFs, lifestyle imagery, and animations generated from the same Cylindo Modular Designer foundation that powers its own consumer configurator. Trade buyers deploy that content in their own client presentations without recreating assets from scratch. Frank Tervoert, Head of Growth at FEST Amsterdam, oversees the program as the operational lead on the manufacturer side.
The second B2B use case is dealer network enablement. Manufacturers can share verified 3D Master Assets with retail partners through Cylindo Connect rather than each dealer recreating assets separately from the ground up. That is a meaningful operational change in how a manufacturer's brand equity travels through the distribution network.
The retailer receives the manufacturer's brand-approved Master Asset with the correct geometry, correct materials, and correct configuration rules encoded structurally. The retailer then deploys the asset to their own product detail page through Curator, which keeps brand consistency intact across every dealer that carries the product, without requiring the manufacturer to coordinate content workflows dealer by dealer.
The compounding property of this model shows up on updates. When the manufacturer updates an asset with a new fabric option, a new configuration variant, or a discontinued SKU, the update propagates to every dealer running the asset on their storefront. One change at the source. Every dealer stays current. The manufacturer's dealer network stops being a place where brand consistency erodes and starts being a place where it compounds.
Book a platform demo to see how Cylindo's 3D visualization platform connects the website configurator, the dealer tablet, and the trade portal from one verified asset library.
Book a DemoThe third B2B use case is commercial specification. Hospitality, workplace, education, and healthcare projects require self-serve configuration tools that let architects, planners, and procurement teams explore combinations without pulling a sales rep into every conversation. The scale of exploration these buyers need is impossible to support with physical samples or static renders, because a single project can require hundreds of specification decisions across dozens of product families.
Landscape Forms illustrates what this looks like at operational scale. The brand runs eight product families through Cylindo Modular Designer with more than 70 3D assets underneath, supporting more than 5 million valid combinations available to specifiers online. More than 2,500 custom configurations have been completed by architects and specifiers directly, alongside a 14.58% engagement lift on the configuration-enabled surfaces.
The specifier self-service model matters because it changes where the sales conversation actually happens. Instead of the architect describing what they need and waiting for a rep to build the specification manually, the architect builds the specification themselves and brings the completed spec into the sales conversation. The rep's time gets pulled into the higher-value decisions rather than the exploration work, and the win rate on projects that move from exploration to specification climbs meaningfully as a result.
5M+ Combinations. 2,500+ Custom Configurations. 14.58% Engagement Lift.
Landscape Forms deployed Cylindo Modular Designer across eight product families, enabling architects and specifiers to self-serve complex commercial configurations at scale. More than 2,500 custom configurations completed. The same pipeline that serves the consumer website serves the commercial specification workflow.
Read the full case study here.
The manufacturer that equips its dealer network with the same verified assets as its own website creates a consistent brand experience that runs from the storefront to the showroom to the installation, without breaking at any of the handoffs. That consistency is not a marketing outcome. It is a commercial one, because specification confidence built at the digital stage carries through to the physical order and reduces the spec changes, sample requests, and order errors that erode margin on high-ticket B2B deals.
The same 3D asset that powers the website configurator powers the sales rep's iPad and the dealer portal. One source of truth. Every distribution channel. No parallel content workflows to maintain, no version drift to chase, no dealer relationships eroding under the weight of inconsistent visual content.
The broader view on where furniture visual commerce is heading, including how B2B visual tools are reshaping manufacturer-dealer relationships.
Get the ReportCylindo serves two confirmed B2B sales functions for furniture manufacturers. The in-store iPad configurator lets sales associates use the same 3D configurator available on the brand's website, deployed to a tablet or kiosk in the dealer showroom, so the rep and the customer can co-configure the product at the point of sale with every fabric and configuration option available without stocking physical variants. Cylindo Connect enables manufacturers to share verified 3D Master Assets with retail partners rather than each dealer recreating assets separately.
Cylindo Connect allows furniture manufacturers to share their verified 3D Master Assets with retail partners directly from the Cylindo platform. The retailer receives the manufacturer's brand-approved asset with correct geometry, correct materials, and correct configuration rules, then deploys it to their own product pages via Curator. When the manufacturer updates an asset with a new fabric, a new configuration option, or a discontinued SKU, the update propagates to every dealer automatically, maintaining brand consistency across the distribution network.
Commercial furniture specification, covering hospitality, workplace, education, and healthcare projects, requires self-serve tools that allow architects and procurement teams to explore combinations without rep involvement. Landscape Forms deployed Cylindo Modular Designer across eight product families with more than 70 3D assets, making more than 5 million combinations available to specifiers online. More than 2,500 custom configurations have been completed alongside a 14.58% engagement lift, demonstrating that complex commercial specification can be made navigable at scale.
B2C visualization prioritizes the emotional confidence that converts a single shopper, including lifestyle imagery, AR placement, and configuration exploration. B2B visualization prioritizes specification accuracy, multi-stakeholder access, and dealer network consistency. The same 3D Master Asset serves both use cases, because the geometry accuracy that makes AR trustworthy for a retail shopper is the same accuracy that makes a specification document credible to an architect or procurement team.