See how Life Outdoor Living brought its showroom experience online with Cylindo’s 3D product visualization for furniture retailers. Immersive, lifelike visuals empowered customers to buy confidently, driving record-breaking growth and transforming how the brand sells online.
Buying outdoor furniture may just seem like picking a chair or a table, but in reality, it’s about imagining how the entire space will come together. However, when customers can’t touch the fabrics, feel the materials, or see the details in person, that imagination can easily fall short.
That was the challenge facing Life Outdoor Living, a leading Benelux outdoor furniture retail brand known for its high-quality, modular collections. Despite a strong network of 34 owned stores and 300 global dealers, its furniture eCommerce channel wasn’t living up to its potential. With limited online visuals and an under-resourced digital team, customers lacked the confidence to purchase premium products online. The result was an e-commerce share of just 3.7% of total revenue.
Everything changed when Life Outdoor Living partnered with Cylindo, introducing high-fidelity 3D product visualization and guided configuration tools powered by industry-leading 3D product visualization software. The impact was immediate with +75% online revenue, +44% average order value (AOV), and a richer, more inspiring omnichannel retail experience across every touchpoint.
When Giel van Balen joined as E-commerce Manager, he faced a familiar but urgent situation.
The e-commerce team consisted of just two people, operating on a legacy platform with an incomplete product catalog. The website had been hastily rebuilt in just four months to meet the seasonal deadline, but it lacked consistency, depth, and interactivity – all critical for success in modern furniture eCommerce.
Many products were missing imagery entirely. Others had inconsistent lighting, angles, and no way to show modular combinations, leaving customers confused and unmotivated to buy. Internally, there was also cultural friction. Life Outdoor Living had a strong store-first mindset, with limited digital literacy and lofty online growth expectations not backed by strategy or data.
And then the product range was complex. With mix-and-match modular designs, frames, cushions, tables, and umbrellas, customers quickly felt overwhelmed. Without a way to visualize combinations using modern 3D visualization tools, it was impossible to justify premium prices online.
The problem wasn’t the product but the presentation.
Life Outdoor Living turned to Cylindo’s 3D product visualization platform to bridge the gap between showroom and screen.
The team chose Cylindo for its realism, scalability, and ability to handle modular complexity — an ideal fit for furniture retailers looking to streamline digital workflows. From digitizing real fabrics to producing interactive 360° product views, the goal was to make online shopping as immersive and intuitive as visiting a store.
With a single visual asset pipeline in place, the brand was ready to scale not just online, but across showrooms, dealer networks, and future in-store experiences.
“When I showed Cylindo to my CEO, he instantly understood the impact it could have.
Once we launched, the whole team was astonished by the quality of the visuals and how clearly they elevated the customer experience.”
- Giel van Balen, E-commerce Manager
The results were immediate. Within a year, online revenue rose by 75%, and average order value increased by 44% as customers gained the confidence to buy full modular sets online.
This trust translated into stronger performance across key categories, lounge set sales grew by 65%, and e-commerce nearly doubled its share of total revenue, climbing from 3.7% to 6.8%.
Operationally, Cylindo’s 3D visualization software helped the team work faster and smarter:
Most importantly, customers could finally explore every angle, texture, and color online — building the same confidence they’d feel in-store.
“Buyers needed the confidence that our premium price matched a premium quality.
Cylindo’s visuals remove that element of doubt.”
- Giel van Balen, E-commerce Manager
More than just revenue growth, the real success came from the ability to replicate the in-store experience online.
Cylindo’s realism and interactivity allowed Life Outdoor Living to convey its premium positioning consistently, across every channel. The digital visuals did more than just show the products, but told the story of how a customer’s garden could look and feel.
By building a unified omnichannel retail experience, the brand set itself up for scalable growth, connecting the dots between online browsing, in-store exploration, and dealer sales.
Life Outdoor Living’s transformation proves that digital success doesn’t come from adding more products, it comes from building confidence through visual quality and 3D product visualization.
With Cylindo’s 3D visualization software, the brand turned its visuals into a powerful sales engine: increasing conversion rates, elevating brand perception, and reducing operational overhead.
Cylindo creates interactive, photorealistic visuals that let shoppers rotate, zoom, and explore products in detail. Unlike static photography, 3D assets can be reused across websites, retailers, and in-store displays for consistent, high-quality visuals everywhere.
Within one season, online revenue grew by 75%, and average order value increased by 44%. Customers felt more confident buying full modular sets online, boosting both conversions and category growth.
Cylindo cut costs and time. The brand saved €130K–€150K annually by replacing photoshoots and manual edits, while faster updates and scalable assets reduced design bottlenecks.
Cylindo made online shopping as engaging as in-store. Shoppers can see every detail, explore combinations, and visualize complete sets, building confidence and reducing hesitation to buy.