Anyone who has ever sold furniture knows it can be difficult to give useful advice to customers because you do not know what the customer’s home looks like.
1. Photography. 3D visualization lets customers play around with all the color and variation options there is. You only need one 3D model of the furniture to apply all the variations. That means..
Looking at furniture in the store is one thing, but imagining what it would look like in another color, another configuration or at home in the living room is difficult to do.
Furniture retail has previously been a very offline affair, but more and more retailers are taking advantage of the many digital tools available to them. This evolution makes perfect sense..
As a global retailer of configurable office furniture Steelcase has long since learned that there’s a direct correlation between the richness of your product visualization and completed sales: if..